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WMFE is renamed Central Florida Public Media

Central Florida Public Media | Press release

ORLANDO, Fla. (April 3, 2024) – WMFE is rebranding and changing its name to Central Florida Public Media. The new name reflects the organization's commitment to building on its 44 years of service in Central Florida, as well as a renewed focus on local journalism as the only local, nonprofit news organization covering its nine-county region. The name change will take effect on April 3, 2024.

“Our goal with this new identity is to clearly communicate who we are and what we do,” said Judith Smelser, president and chief executive officer of Central Florida Public Media. “Our new name speaks to our home and our footprint in a clear and concise way; highlights our community-funded nonprofit status; and takes us beyond our broadcast frequency to exploit our full spectrum of multimedia offerings.”

In addition to the name change, the organization is introducing a new logo and slogan. The logo features a megaphone, symbolizing Central Florida Public Media's commitment to amplifying diverse voices and encouraging open dialogue. Incorporating a new blue and green color palette captures the essence of the Central Florida landscape. The slogan underscores the organization's vision to serve as a universally trusted source of independent local, national and international journalism and fact-based content.

“Our name is changing, but our commitment to trusted, independent journalism, engaging programming and important community conversations is not,” Smelser said. “Our rebranding goes beyond cosmetics; it reflects the growth and evolution of our mission.”

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Anna Harden

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