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Cinde Warmington releases second TV commercial in New Hampshire governor's race

Democratic gubernatorial candidate Cinde Warmington is increasingly relying on television advertising to appeal to voters in the Granite State.

On Monday, her campaign released its second TV ad, which focuses on the challenges she faced growing up and the policies she represented as the only Democrat on New Hampshire's five-member Executive Council.

“As a child, I watched my parents go bankrupt,” Warmington says in the 30-second spot. “My father struggled with alcoholism and I was left with the debt collectors.”

“I grew up on uncertain ground,” she adds. “But that's where my courage comes from.”

Her father's substance abuse disorder is an issue her campaign has mentioned before, as Warmington came under fire for her lobbying work on behalf of OxyContin maker Purdue Pharma in 2002. Her supporters say she has since proven herself to be an advocate for solutions to the opioid crisis.

Warmington and her main Democratic rival, former Manchester Mayor Joyce Craig, are expected to file their formal declarations of candidacy later this week. Newmarket business owner Jon Kiper is also running for the Democratic nomination.

In the Republican primary, former New Hampshire Senate President Chuck Morse filed his candidacy last week, and former U.S. Senator Kelly Ayotte is expected to do so this week. Lesser-known candidates Shaun Fife and Richard A. McMenamon II, both of Gilmanton, also filed their candidacies for the Republican primary last week.

Republican and Democratic candidates have until Friday to register for their ballots for the Sept. 10 primary and Nov. 5 general election.

According to the network's disclosures about the race, Warmington is the only candidate for governor in New Hampshire to have purchased television advertising time from WMUR this cycle.

Her campaign said the ad will run on WMUR as well as cable, and a similar ad will run on streaming services and social media channels. The total planned spending to air the ad in the coming weeks is expected to exceed six figures.


This article first appeared in the Globe NH | Morning Report, our free newsletter with the most important news about New Hampshire, including great coverage from the Boston Globe and links to interesting articles from elsewhere. If you would like to receive it by email Monday through Friday, You can register here.


Steven Porter can be reached at steven.porter@globe.com. Follow him @Reporterporter.

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