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Attorney General Treg Taylor reaches $700 million settlement against Johnson & Johnson

(Alaska) – Alaska Attorney General Treg Taylor and 42 other state attorneys general have reached a $700 million nationwide settlement to resolve allegations related to the marketing of Johnson & Johnson baby powder and body powder products that contained talc.

“Alaskans have a right to expect trusted brands to offer safe products and appropriate warnings,” said Alaska Attorney General Treg Taylor. “This settlement protects consumers while sending a message to companies that false and misleading advertising has consequences.”

The settlement addresses allegations that Johnson & Johnson misled and deceptive consumers in advertising regarding the safety and purity of some of its talcum powder products. Specifically, Johnson & Johnson allegedly failed to include warnings on talcum products indicating that these products may contain asbestos and that studies have linked the use of talcum products in the genital area to an increased risk of ovarian cancer. As part of the settlement, Johnson & Johnson has agreed to stop manufacturing and selling its baby powder and body powder products containing talcum powder in the United States.

Johnson & Johnson sold such products for over a century. After the coalition of states began its investigation, the company stopped distributing and selling these products in the United States and recently stopped selling them worldwide. While this investigation and settlement addressed Johnson & Johnson's deceptive marketing of these products, numerous other lawsuits brought by private plaintiffs have alleged that talc causes serious health problems, including mesothelioma and ovarian cancer.

Under the terms of the agreement, Johnson & Johnson agrees to:

  • Has stopped and has not resumed the manufacture, marketing, advertising, sale, and distribution of all baby and body powder products and cosmetic powder products containing talcum powder, including but not limited to Johnson's Baby Powder and Johnson & Johnson's Shower to Shower (“Covered Products”) in the United States.
  • Manufacturing of all covered products in the United States must be permanently discontinued, either directly or indirectly through third parties.
  • All covered products must cease marketing and advertising in the United States, either directly or indirectly through third parties.
  • The sale or distribution of all covered products in the United States must be permanently discontinued, whether directly or indirectly through third parties.

As part of the settlement, the State of Alaska will receive $3,145,614.15. The settlement is subject to court approval.

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Anna Harden

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