Jersey Shore bars charge big bucks for summer cocktails

I have to start by saying that I have been a huge supporter of New Jersey restaurants and bars for years, supporting them, sticking with them during the pandemic, and promoting them with articles.

I enjoy the restaurants and bars on the Jersey Shore and try to relax once the summer crowds leave. This is the best time I can support the New Jersey restaurant industry.

The problem is that most bars on the Jersey Shore have drastically raised the prices of summer drinks. It's getting out of control.

Photo by Kobby Mendez on Unsplash

Photo by Kobby Mendez on Unsplash

I understand that costs have increased and that most restaurants are trying to make up for the dramatic losses they have suffered during the pandemic, but the prices that Jersey Shore restaurants are charging their customers have spiraled out of control.

This week my friend went to a small hidden outdoor bar located in a coastal town overlooking the water. He got a 42ml shot of Tito's Vodka and soda water with a wedge of lemon in a small 8oz cup. He and his date both had the same drink. It cost $16.50 per drink!

I haven't seen prices like these since I visited an expensive New York restaurant or an event at Met Life Stadium in the Meadowlands.

The two drinks cost $33.00 plus 7% tax ($2.31) and 20% tip, another $7.00, so he pays $42.31 for the two drinks, or $21.55 each for a small Tito's and lemonade.

Photo by Ash Edmonds on Unsplash

Photo by Ash Edmonds on Unsplash

If my friend went to Total Wine and bought 1.75 liters of Tito's Vodka, he could get 40 1.5 ounce shots of vodka for $31.99 plus 7% sales tax, for a total of $34.23! A full six-pack of soda water costs $5.00 before tax, for a total of $39.23 for 40 drinks!

People say you pay for the view and the overheads and prohibitive cost of goods drive up the price.

I'm far from stingy and have spent thousands every year in Jersey restaurants and bars, but the price of having fun at a Jersey Shore bar is ridiculous.

Consider this a public service and I hope some will finally understand something clearly and rethink their cost to the public.

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Gallery Credit: Dennis Malloy

The above post reflects the thoughts and observations of New Jersey 101.5 weekend host Big Joe Henry. All opinions expressed are Big Joe's own.

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