Snoop Dogg: Arizona Bowl teams will NOT receive compensation

Full press release (unedited): “Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre Announces Historic NIL Deal with Student Athletes”

TUCSON, AZ (May 28, 2024) – The Snoop Dogg Arizona Bowl, presented by Gin & Juice by Dre and Snoop, today announced that they are committing to partner with select brands to create a Name, Image, Likeness (NIL) program that will compensate student-athletes associated with teams invited to the bowl. This commitment is the first of its kind at an NCAA bowl game and represents another “first” for the Snoop Dogg Arizona Bowl, presented by Gin & Juice by Dre and Snoop. The bowl made headlines earlier this month for becoming the first bowl to partner with an alcohol brand as a presenting sponsor.

“Introducing NIL opportunities for the student-athletes of the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is the next evolution in college sports and we wanted to lead by example,” said Snoop Dogg. He continued, “We can't wait to give our players the opportunity to serve the Tucson community during bowl week while using their name, image and likeness to legitimately earn money for themselves and their families.”

Kym Adair, Executive Director of the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop, added, “When Snoop approached us with this idea, it was obvious that he has a lot of respect and appreciation for the new opportunities available to student-athletes through NIL, and he wanted to show his support by being the first bowl to make this type of commitment. We can't wait to make his vision a reality.”

The Snoop Dogg Arizona Bowl will be played on December 28th at 4:30 p.m. EST at Arizona Stadium on the campus of the University of Arizona.

About the Snoop Dogg Arizona Bowl

Owned and operated by TD4Tucson, a nonprofit organization based in Tucson, the Arizona Bowl provides premier experiences for college student-athletes, fans and the local community, culminating in a nationally recognized college football competition. The game features teams from the Mountain West and Mid-American Conferences. The 2024 game begins on December 28 at 4:30 ET and will be broadcast live on the CW Network. For more information, visit

About Snoop Dogg

An entertainment mogul, Snoop Dogg has reigned as an unparalleled force for nearly three decades, continually raising the bar as a globally recognized innovator. The multi-platinum rapper, singer, songwriter, actor, record producer, DJ, media personality, businessman and icon has released 21 studio albums, sold more than 40 million albums worldwide, reached No. 1 on the international Billboard charts countless times and received 20 Grammy nominations throughout his storied music career. With an incredible life story tailor-made for film, Universal is currently producing Snoop's biopic, directed by award-winner Allen Hughes. The untitled film is written by Joe Robert Cole and produced by Snoop, Hughes, Brian Grazer and Sara Ramaker. The film will be the first release from Death Row Pictures, the film and television arm of the legendary Death Row Records, which Snoop acquired in 2022 and which has released many of his most iconic albums, including 1994's “Doggystyle.” Snoop will play a major role in NBC's coverage of the Summer Olympics in Paris. He will appear as one of NBC's hosts and will be seen at various competitions throughout the games, visiting athletes and their friends and families, and exploring the city's sights. In addition to Gin & Juice By Dre and Snoop, Snoop has teamed up with Happi Co. to create his own dessert: Dr. Bombay Ice Cream. The ice cream comes in seven flavors and can be found at Walmart and grocery stores across the country.

About Gin & Juice By Dre and Snoop

Gin & Juice By Dre and Snoop is the first ready-to-drink product from Dr. Dre and Snoop Dogg's new premium spirits company, launching in February 2024. Named after Snoop Dogg's popular 1994 Grammy-nominated song “Gin & Juice” from his classic debut album Doggystyle, which was produced by Dr. Dre, the all-natural, lightly carbonated cocktail is available in four flavors: apricot, citrus, melon and passion fruit. Gin & Juice By Dre and Snoop is distributed nationally by Southern Glazer's Wine & Spirits and is available at major retailers and liquor stores across the U.S. Additional offerings from the brand will be announced in the future. For more information, visit

Anna Harden

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